project photo

ECOCO

Product design of 'Ecoco', a gamified application that seeks to reduce the carbon footprint by promoting sustainable transportation and through a system of benefits for the users.

01. Date 2019
02. Work Creative Direction
03. Client Embarca Ventures
04. Project type Digital Product

The design of the characters reflects each user’s level of environmental pollution. As a result, the pet looks more degraded or in a better condition depending on the transportation habits of the user.