SKODA
Skoda wanted to make the most out of their sponsorship of the Sahara 'Titan Desert' bike race, to be relevant both within the competition and outwardly, as well as to capture the attention of the general public, on top of bicycle fans.
Cycling clothing and accessories are trendy right now. People are wearing this type of clothing on the daily and this is surely a trend that we can take advantage of.
Since Skoda already has a line of clothing for cyclists, given that it’s fashionable, why don't we launch a special collection?
We made a cycling clothing collection based on the Sahara. We were inspired by the day/night appearance of the desert and the visual culture of the country where the competition takes place: Morocco.