ANAYANSI
The project included visual identity, naming, and packaging design. At its core stands Anayansi —the woman who conquered a conqueror— reimagined through deep tones and golden details, resulting in a brand system of sensuality, smoothness, and unmistakable character.
Made in the farms of our country, from the root to the very last grain of corn.
Anayansi is a figure of history and legend. She is all that and more. The woman Balboa loved.
The inspiration of a determined man. The woman who conquered a conqueror.
The expression of Panamanian nature.
Like everything that rises from this beautiful land.
Like its corn, crowning our fields.
It is that corn, so Panamanian, so ours, that makes Anayansi shine. And that brings us a lager that is sensual, smooth, and unmistakably full of character.
