GOIKO
Goiko was preparing the launch of their new menu and they asked us for a 360º campaign focusing on new products and categories for the purpose of gainining visibility..
We decided to talk about something that already was on people’s minds: Goiko's hamburgers are named after actors.
If their language is linked to the cinema, in order to release the new menu, it’s only logical to have a premiere, right?
We made a movie menu and disguised the entire campaign as the typical promotion preceding a successful movie. We’re talking poster, teaser, and cast of main and secondary characters.
We highlighted products that were already related to cinema, making them the protagonists of striking visuals to create a cinematic presentation of the new menu