PUMA FOOTBALL
PUMA was to launch their new ULTRA boots with one of their star footballers: Kingsley Coman, Bayern Munich player. But in the middle of the regular season they only had two hours to create an action that would go around the world.
We got into a van with Kingsley Coman and went straight to surprise the fans in downtown Munich. Kingsley sent out random Airdrop messages and the people who reacted quickly won a pair of PUMA ULTRA boots.
The digital campaign was launched on Puma Ultra Football’s, Kingsley Coman’s and football influencer Niklas Wilson’s social networks.