RADISSON RESORTS
Radisson wanted to go for a bold idea for the launch of their Resorts. But how can we stand out in a category where we have the same offers as our competitors? Well, we chose a different approach based on an insight: the best plan is when you don't have to think about anything because it is already planned.
Metallica for a resort? Why not?
We chose a very recognizable song: ‘Nothing Else Matters’ by Metallica. We used a more 'chill' version of this iconic tune that would help us stand out in the category and reach the public in a more relevant, memorable way.
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Furthermore, we created striking visual keys with the capacity to impress thanks to the tension between two opposing creative forces: the force of the sublime and the force of hyperrealistic humor.
