TASTECARE
This is a product indicated for the management of taste disorders and alterations that produces a real, immediate effect on the consumer. Tastecare® is a meeting point between science and nature, contained in a natural berry native to Ghana where miraculin is found.
This visual identity arises from the user experience as well as the sensory aspect, based on the fact that Tastecare® transforms the eating experience and the perception of a sense.
The colors mixed take us to the transformation imaginary, they unite in such a way that the result is a totally different experience.
The “Pangea” typographic choice helps convey the essence of the product as it was conceived to connect cultures and continents by providing support for underrepresented languages such as Hausa, Yoruba, Igbo, Lingala, Mende and Umbundu, among others.
